5
THE SELF, PERSONALITY, AND OTHER INDIVIDUAL ATTRIBUTES
PURPOSE OF THE CHAPTER
If we are extroverted and open-minded, we tend to excel in sales; if we are agreeable, we tend to excel in a team; and, if we are introverted, open-minded, and conscientious, we tend to excel in research. The purpose of this chapter is to introduce ‘the individual’ as the basic unit of a team/group, leadership, or organisation. Self-concept, personality, optimism, ability, aptitude, and talent have a direct impact on the other components of organisational behaviour (OB), and hence, the individual is rightly called one of the key pillars of OB.
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