Book description
Design has become the key link between users and today’s complex and rapidly evolving digital experiences, and designers are starting to be included in strategic conversations about the products and services that enterprises ultimately deliver. This has led to companies building in-house digital/experience design teams at unprecedented rates, but many of them don’t understand how to get the most out of their investment. This practical guide provides guidelines for creating and leading design teams within your organization, and explores ways to use design as part of broader strategic planning.
You’ll discover:
- Why design’s role has evolved in the digital age
- How to infuse design into every product and service experience
- The 12 qualities of effective design organizations
- How to structure your design team through a Centralized Partnership
- Design team roles and evolution
- The process of recruiting and hiring designers
- How to manage your design team and promote professional growth
Publisher resources
Table of contents
- Foreword
- Preface
- 1. Why Design? Why Now?
- 2. Realizing the Potential of Design
- 3. 12 Qualities of Effective Design Organizations
- 4. The Centralized Partnership
- 5. Roles and Team Composition
- 6. Recruiting and Hiring
-
7. Developing the Team: Professional Growth and Managing People
- Levels Framework for Designers
- The Manager Path
- Design Community Participation and Leadership
- Investing in Professional Development
- Growth Through the Organization
- Climbing the Corporate Trellis
- 8. Creating a Design Culture
- 9. Successful Interaction with Other Disciplines
- 10. Parting Thoughts
- A. About the Authors
- B. O’Reilly: Org Design for Design Orgs
- Index
- About the Authors
- Colophon
- Copyright
Product information
- Title: Org Design for Design Orgs
- Author(s):
- Release date: August 2016
- Publisher(s): O'Reilly Media, Inc.
- ISBN: 9781491938409
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