Creativity is no longer about which companies have the most visionary executives, but who has the most compelling “architecture of participation”; which companies make it easy, interesting, and rewarding for a wide range of contributors to offer ideas, solve problems, and improve products.
—Tim O’Reilly, CEO, O’Reilly Media, referring to Google
THERE IS A GREAT corporate prediction market success story where the ideal blend of organization culture plus active support from top management came together—this company embedded a prediction market as part of its DNA. Every time you access Google, you enter a complex prediction market. The company name is derived from googol, meaning 10 to the power of 100. That is a one, followed by a hundred ...
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