CHAPTER 14

E-commerce across the Globe

Cash is literally flowing all over the planet. In 2016, worldwide retail e-commerce sales reached $1.915 trillion. Double-digit growth is expected to continue through at least 2020, when sales will top $4 trillion. This growth is largely being driven by emerging markets. These are all staggering numbers, especially when you consider that—just 20 years ago—online retailers such as Amazon.com had barely started doing business and was only selling books, music, and movies.

According to the WTO, e-commerce is the sale or purchase of goods or services conducted over computer networks by methods specifically designed for the purpose of receiving or placing of orders. Even though goods or services are ordered ...

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