The Planning Process
In Chapter 4, we saw that demand forecasting can address long-, medium-, and short-range decisions. Figure 13.1 illustrates how managers translate these forecasts into long-, intermediate-, and short-range plans. Long-range forecasts, the responsibility of top management, provide data for a firm’s multi-year plans. These long-range plans require policies and strategies related to issues such as capacity and capital investment (Supplement 7), facility location (Chapter 8), new products (Chapter 5) and processes (Chapter 7), and supply-chain development (Chapter 11).
Intermediate plans are designed to be consistent with top management’s long-range plans and strategy, and work within the resource constraints determined by ...
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