Distribution Management
Management of the supply chain focuses on incoming materials, but just as important, distribution management focuses on the outbound flow of products. Designing distribution networks to meet customer expectations suggests three criteria: (1) rapid response, (2) product choice, and (3) service.
Office Depot, for example, addresses these customer concerns by having several stores in a town for convenience and quick response time. But it also offers an online shopping presence to accommodate customers requiring a much larger selection of products (www.officedepot.com). It may even offer delivery directly to large customers. These varying customer expectations suggest both different distribution channels and multiple outlets. ...
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