Human Resource Strategy for Competitive Advantage
Good human resource strategies are expensive, difficult to achieve, and hard to sustain. But, like a NASCAR team, many organizations, from Hard Rock Cafe to Alaska Airlines, have demonstrated that sustainable competitive advantage can be built through a human resource strategy. The payoff can be significant and difficult for others to duplicate. Indeed, as the manager at London Four Seasons Hotel has noted, “We’ve identified that our key competitive difference is our people.”1 In this chapter, we will examine some of the tools available to operations managers for achieving competitive advantage via human resource management.
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