Operations Management: Sustainability and Supply Chain Management, Twelfth Edition

Retail Layout

Retail layouts are based on the idea that sales and profitability vary directly with customer exposure to products. Thus, most retail operations managers try to expose customers to as many products as possible. Studies do show that the greater the rate of exposure, the greater the sales and the higher the return on investment. The operations manager can change ­exposure with store arrangement and the allocation of space to various products within that arrangement.

Retail layout

An approach that addresses flow, allocates space, and responds to customer behavior.

Here are five versions of the office layout.

Managers and architects ...