Geographic Information Systems
Geographic information systems are an important tool to help firms make successful, analytical decisions with regard to location. A geographic information system (GIS) stores, accesses, displays, and links demographic information to a geographical location. For instance, retailers, banks, food chains, gas stations, and print shop franchises can all use geographically coded files from a GIS to conduct demographic analyses. By combining population, age, income, traffic flow, and density figures with geography, a retailer can pinpoint the best location for a new store or restaurant.
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