Operations Management: Sustainability and Supply Chain Management, Twelfth Edition

Process Redesign

Often a firm finds that the initial assumptions of its process are no longer valid. The world is a dynamic place, and customer desires, product technology, and product mix change. Consequently, processes are redesigned. Process redesign (sometimes called process reengineering) is the fundamental rethinking of business processes to bring about dramatic improvements in performance. Effective process redesign relies on reevaluating the purpose of the process and questioning both purpose and underlying assumptions. It works only if the basic process and its objectives are reexamined.

Process redesign

The fundamental rethinking of business processes to bring about dramatic improvements in performance.

Process redesign also focuses ...