Operations Management: Sustainability and Supply Chain Management, Twelfth Edition

Process Analysis and Design

Student Tip

Here we look at five tools that help understand processes.

When analyzing and designing processes, we ask questions such as the following:

• Is the process designed to achieve competitive advantage in terms of differentiation, ­response, or low cost?

• Does the process eliminate steps that do not add value?

  OM in Action The iPad Menu . . . A New Process

  Mass customization begins with the order. And at restaurants from California to Boston, the order now starts with an iPad. Stacked Restaurants lets customers choose ingredients for their sandwiches using an iPad on the table. Diners also get a great photo of ...