Strategy Development and Implementation

Student Tip

A SWOT analysis provides an excellent model for evaluating a strategy.

A SWOT analysis is a formal review of internal strengths and weaknesses and external opportunities and threats. Beginning with SWOT analyses, organizations position themselves, through their strategy, to have a competitive advantage. A firm may have excellent design skills or great talent at identifying outstanding locations. However, it may recognize limitations of its manufacturing process or in finding good suppliers. The idea is to maximize opportunities and minimize threats in the environment while maximizing the advantages ...

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