Competing on Response
The third strategy option is response. Response is often thought of as flexible response, but it also refers to reliable and quick response. Indeed, we define response as including the entire range of values related to timely product development and delivery, as well as reliable scheduling and flexible performance.
Flexible response may be thought of as the ability to match changes in a marketplace where design innovations and volumes fluctuate substantially.
Hewlett-Packard is an exceptional example of a firm that has demonstrated flexibility in both design and volume changes in the volatile world of personal computers. HP’s products often ...
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