Achieving Competitive Advantage Through Operations
Each of the three strategies provides an opportunity for operations managers to achieve competitive advantage. Competitive advantage implies the creation of a system that has a unique advantage over competitors. The idea is to create customer value in an efficient and sustainable way. Pure forms of these strategies may exist, but operations managers will more likely be called on to implement some combination of them. Let us briefly look at how managers achieve competitive advantage via differentiation, low cost, and response.
Figure 2.2 Mission Statements for Three Organizations
Source: Mission statement from Merck. ...
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