Developing Missions and Strategies

Student Tip

Getting an education and managing an organization both require a mission and strategy.

An effective operations management effort must have a mission so it knows where it is going and a strategy so it knows how to get there. This is the case for a small domestic organization as well as a large international organization.

Mission

Economic success, indeed survival, is the result of identifying missions to satisfy a customer’s needs and wants. We define the organization’s mission as its purpose—what it will contribute to society. Mission statements provide boundaries and focus for organizations and the ...

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