Video Case Supply Chain Design at Crayola

A photo shows a Crayola painting kit.

The Washable Deluxe Painting Kit®, assembled at Crayola’s Lehigh Valley Industrial Park plant, contains paints and watercolors produced in the United States and paint brushes, a smock, and a sponge produced in Asia. Demand for the kit has grown substantially in international markets, prompting a redesign of the supply chain so that Asian demand can be satisfied by Asian production facilities capable of producing and assembling the entire kit.

Pearson Education

Crayola, LLC is a profitable, wholly owned subsidiary of Hallmark Cards of Kansas City, Missouri. The company’s world headquarters are located in ...

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