INTERACTIVE CASE Virtual Company
On-line Case: Cruise International, Inc.
Assignment: Service Package and Processes at Cruise International, Inc. Now that you have learned something about the big picture at CII, you believe it is time to learn some specifics. You call Bob Bristol to report your progress and ask for the details of your next assignment.
“I am pleased with your progress in familiarizing yourself with CII and its operations. Now it is time for you to tackle a specific assignment under the direction of Leila Jensen, the hotel manager aboard the MS Friendly Dreams I. Specifically, you must develop a good understanding of the service package currently offered by CII to its customers and the service delivery process it uses. At the strategic level, the service package must be consistent with the company's mission statement and the competitive priorities that it wants to emphasize.” This assignment will enhance your knowledge of the material in Chapter 3 of your textbook while preparing you for future assignments.
To access the Web site:
- Go to www.wiley.com/college/reid
- Click Student Companion Site
- Click Virtual Company/Cruise International, Inc.
- Click Consulting Assignments
- Click Service Package and Processes at CII
On-line Case: Product Design ...
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