INTERACTIVE CASE Virtual Company
On-line Case: Cruise International, Inc.
Assignment: Getting Acquainted with Cruise International, Inc. After a few minutes on hold, you hear Bob Bristol begin speaking on the phone. “Hello,” he begins. “I understand that you wanted to let me know about your progress and needed some additional guidelines. My assistant, Shontelle, gave me the details of your work on the first assignment. I am pleased that you are beginning to learn about CII and the cruising industry. Since you still have some time before starting at CII, I think it would be a good idea for you to get some broad insights into the industry and its competitive environment.
“You must look at the big picture and try to understand the company's vision and its mission. I want to identify the core vales that CII emphasizes and explain how a specific emphasis dictates its business practices.” This assignment will enhance your knowledge of the material in Chapter 2 of your textbook while preparing you for future assignments.
To access the Web site:
- Go to www.wiley.com/college/reid
- Click Student Companion Site
- Click Virtual Company/Cruise International, Inc.
- Click Consulting Assignments
- Click Getting Acquainted with Cruise International, Inc.
On-line Case: Operations ...
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