INTERACTIVE CASE Virtual Company: www.wiley.com/college/reid
On-line Case: Cruise International, Inc.
Assignment: Introduction to Cruise International, Inc. You will be an intern for Cruise International, Inc. (CII). The company competes in the cruise industry in the small-ship, medium-ship, and large-ship markets. Your internship begins in a few weeks. Bob Bristol, your immediate boss, has asked you to become familiar with the cruise industry and its basic markets prior to beginning any of your assignments. This assignment will enhance your knowledge of the material in Chapter 1 of your textbook while preparing your future assignments.
To access the Web site:
- Go to www.wiley.com/college/reid
- Click Student Companion Site
- Click Virtual Company/Cruise International, Inc.
- Click Consulting Assignments
On-line Case: Valley Memorial Hospital
Assignment: Welcome to Kaizen Consulting Bob Reilly, head of Kaizen Consulting, Inc. just called to let you know that you have been accepted as an intern for his company. Kaizen handles many different clients, but you will primarily be working with one of their healthcare clients, Valley Memorial Hospital. Your internship will start in a few weeks. Bob has advised you to get thoroughly familiar with the company and its operations before you start ...
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