WHAT IS DUE DILIGENCE?
Our first attraction to a business is often an attraction to the product itself. The gadget attracts us. “Wow! What a great idea! They’ll sell millions of these!” This is when we start to look beyond the product and begin to ask questions about the business that produces and sells it. We understand the value of the product. Next we also need to understand the value of the business behind the product.
The businesses worth investing in are the sustainable businesses that are revenue based, product driven, and supported by an infrastructure that has been designed to sustain the business’s long-term growth. These are the businesses that have real products and intellectual property and that have the ability to consistently deliver ...
Get Operations Due Diligence: An M&A Guide for Investors and Business now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
