7
The Value Connection
What Your Customers and Employees Really Want
What we value as customers has and will continue to evolve. As we discussed earlier, our investment habits are becoming more closely tied to personalization and convenience rather than price and quality. The habits that are influencing our spending behaviors are in turn impacting how we as individuals behave in our jobs and our corporate environments. The convenience of buying online, as an example, has influenced how companies offer products to their customers. West-way Electric Supply began selling its products online in 2001 and has since refined its processes to make the selection, purchase, and delivery of products as streamlined as possible. Why would the company do ...
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