Operating in Emerging Markets: A Guide to Management and Strategy in the New International Economy

Part I: Opening the Black Box of Emerging Markets

Between the year 2000 and 2013, and especially after the economic downturn of 2008–2009, emerging markets acquired popularity at an impressive speed. They became one of the “hottest” subjects for consulting companies, news reports, and conferences. Developed economies’ governments rushed to send diplomatic missions to the largest emerging economies, attempting to secure trade deals and support national business interests. Businesses began to formulate new strategies, incorporating these economies as a major concern in their future plans. Every major company based in developed economies is either already operating, or trying to operate, in emerging markets. Hedge funds focusing on “emerging markets” ...