Open Business Models: How To Thrive In The New Innovation Landscape

4

The Impact of Stronger IPon the Business Model

In the last chapter, we saw how patent protection had strengthened considerably in the past twenty-five years. This creates a new environment for business models and suggests that every company needs to pay closer attention to its IP than it used to. Protecting ideas is costly and time consuming, but it has become too important to innovation to neglect. To complicate matters further, there are new players emerging whose business models are focused on extracting value for any of their IP that may be involved in your innovations. And there may be instances where your business model may dictate that ...