3
The New Environment for Business Models
In the previous chapter, we examined the challenges facing a firm as it tries to modify its innovation processes to become more open. We concluded that the firm’s business model itself had to
become more open for the firm to open up its innovation process effectively. In this chapter, we consider the world surrounding the firm developing its business model. As we shall see, this external environment is expanding rapidly, bringing new challenges and new opportunities to the creation of business models and the management of innovation. A new class of innovation markets is emerging, creating the beginnings ...
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