Book description
In Open Business Models, Chesbrough takes readers to the next step—explaining how to make money in an open innovation landscape. He provides a diagnostic instrument enabling you to assess your company’s current business model, and explains how to overcome common barriers to creating a more open model. He also offers compelling examples of companies that have developed such models—including Procter & Gamble, IBM, and Air Products.
In addition, Chesbrough introduces a new set of players—“innovation intermediaries”—who facilitate companies’ access to external technologies. He explores the impact of stronger IP protection on intermediate markets for innovation, and profiles firms (such as Intellectual Ventures and Qualcomm) that center their business model on innovation and IP.
This vital resource provides a much-needed road map to connect innovation with IP management, so companies can create and capture value from ideas and technologies—wherever in the world they are found.
Table of contents
- Cover
- Copyright
- Dedication
- Acknowledgments
- Preface
- Chapter 1: Why Business Models Need to Open Up
- Chapter 2: The Path to Open Innovation
- Chapter 3: The New Environment for Business Models
- Chapter 4: The Impact of Stronger IP on the Business Model
- Chapter 5: A Framework for Advancing Your Business Model
- Chapter 6: Innovation Intermediaries
- Chapter 7: IP-Enabled Business Models
- Chapter 8: Getting from Here to There
- Notes
- About the Author
Product information
- Title: Open Business Models: How To Thrive In The New Innovation Landscape
- Author(s):
- Release date: December 2006
- Publisher(s): Harvard Business Review Press
- ISBN: 9781422104279
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