The Future of Investor Relations
Seven main challenges can be identified for investor marketing; each of which presents good material for future research, whether academic or proprietary. These seven challenges are as follows: (1) The uncertain regulatory landscape of online investor relations (IR). Which social media channels have the greatest potential to satisfy the market’s informational requirements without breaching compliance rules or creating reputation risks? How can corporations handle misinformation without being forced into increasing disclosure levels? Is two-way communication possible, legal, and desirable? At the same time, it may be incumbent upon the Financial Reporting Council, Securities and Exchange Commission, ...
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