Crafting the Investor Marketing Strategy
Investor relations (IR) is not an administrative activity, but a highly flexible discipline that needs to be guided with a clear strategy. The IR strategy model shown in Figure 8.1 presents the four strategic choices that the IR function faces. IR strategy is the combination of these four decisions:
1. Disclosure level
2. Degree of targeting
3. Selection of disclosure channels and
4. Level of resource
Figure 8.1 The IR strategy model
Disclosure Level
Disclosure level refers to the amount of information that is disclosed above and beyond the legally required information. Investors ...
Get Online Marketing to Investors now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
