The last few years have seen some of the United Kingdom’s largest companies get into serious difficulties because of their failure to communicate effectively with the financial markets. Some companies were engaged in a deliberate attempt to mislead; others were guilty of negligence and ignorance.
The crisis that hit Tesco plc in September 2014, and is still being played out as this book is being published, demonstrates the need for listed companies to regularly update both their own forecasts and market expectations. Communication is not enough, however. Tesco misunderstood its own customers and grossly underestimated the ambition and ability of two relatively small competitors who quickly seized the opportunity presented by changing ...
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