Some Parting Advice
From my many years of promoting books online, the one thing I know for sure is that each book has its own sales trajectory. Some start selling right out of the gate and reach great heights, while others take the scenic route and sell steadily for years. And yes, there are some books that don’t sell well at all. With the same marketing efforts, some books resonate with buyers better and more rapidly than others. Why is that?
As much as I would love to say, “I know the answer,” it’s just not possible to know. We have worked on many books that turned into huge bestsellers, and on many more that we wished would have sold better. What I do know for sure is that as publicists, we work with diligence and commitment. We believe in ...
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