Online Community Management For Dummies®

Introduction

Every business has fans or people who are so passionate about a product, a service, or the people who make up the brand that they want to take the relationship beyond that of the buyer/seller. Thanks to the Internet, you can connect with the people who appreciate your brand in many different ways. People who like your brand on Facebook, follow you on Twitter, and comment on the corporate blog are more than just customers; they're a community.

About This Book

Online Community Management For Dummies helps you cultivate, foster, and manage an online community. It also helps you provide a good customer experience by providing a great community experience. You discover why all these Facebook pages, tweets, forum posts, and blog comments are so important, and most of all, you find out why mutual respect is your most important customer service tool.

This book is a practical guide to community management. If I did my job properly, you won't have to hunt for the dictionary after every word. Instead, you'll spend your time learning the importance of community, and why an online community manager is the most important job in your place of business.

You discover

• Why people want to be part of your online community
• Why it's important for you to be a regular presence in your online community
• How to communicate with the members of your online community
• The perks of joining an online community
• The different types of negativity affecting most online communities
• The different types ...