One Perfect Pitch: How to Sell Your Idea, Your Product, Your Business--or Yourself

5......................................PITCH PERFECT: BRINGING IT ALL TOGETHER

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ALL THE WORLD’S A STAGE

Your pitch is clear, you know it cold, and you are ready for the toughest crowd. Now comes the fun part: finessing. Practice is fundamental.

Early in my career as a journalist, I quickly learned the importance of preparation—not just of knowing my material cold but of preparing for anything (and everything) that could go wrong. This included scoping out where I might be conducting an interview or covering a news event. You will maximize your chances of connecting with your audience or winning over an investor if you know your surroundings, be it a conference room, a stage, or a restaurant table. You may ...