Basic Principles of Business Management
Abstract
Appropriate communication with people from business departments is an essential success factor for BPM experts. Therefore it is necessary to establish a basic understanding of the vocabulary of concepts that they use. This chapter provides a rough overview of topics like management competencies, business strategy, market segmentation, SWOT analysis, value chains, cost types, and planning techniques.
This chapter explores the basic principles of business management. The term business is part of the name of the OCEB certification. And as the structure of the certification program already suggests, it is particularly important to the persons behind this idea to establish a common language ...
Get OCEB 2 Certification Guide, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
