Book description
The NTA along with UGC has formulated the Central University Entrance Test (CUET) to enroll students for undergraduate and postgraduate courses in various Central Universities. The importance of CUET has become even more pertinent as the curriculum is now modeled as per NEP 2020. Pearson’s CUET Prep Essentials series is perfectly in line with the recent CUET exam guidelines. CUET (UG) Business Studies sums up the fundamentals of the discipline in simple, concise, and easy to comprehend language. The book comprehensively touches upon principles of business, management of business, and the nitty-gritty of economics in business. The chapters are fully supported with figures, tables, illustrations, and data for lucid understanding. The book has been designed with a special feature ‘Chapter At A Glance’ - a ready reckoner for the aspirants to provide a point-wise synopsis of the entire chapter.
Table of contents
- Cover
- Title Page
- Contents
- Dedication
- Preface
- Acknowledgement
- About the Author
- CUET (UG) 2023: Business Studies (Memory-Based)
- CUET (UG) 2022: Business Studies
-
Chapter 1: Nature and Significance of Management
- Chapter at a Glance
- Introduction
- Characteristics of Management
- Objectives of Management
- Importance of Management
- Nature of Management
- Management as an Art
- Management as a Science
- Management as a Profession
- Levels of Management
- Functions of Management
- Coordination in the Essence of Management
- Characteristics of Coordination
- Importance of Coordination
- Management in Today’s World
- Key Concepts
- Test Your Knowledge
- Answer Key
- Hints and Explanations
-
Chapter 2: Principles of Management
- Chapter at a Glance
- Introduction
- Nature of Principles of Management
- Significance of Principles of Management
- Taylor’s Scientific Management
- Techniques of Scientific Management
- Functional Foremanship
- Standardization and Simplification of Work
- Method Study
- Motion Study
- Time Study
- Fatigue Study
- Differential Piece Wage System
- Fayol’s Principles of Management
- Fayol Versus Taylor—A Comparison
- Key Concepts
- Test Your Knowledge
- Answer Key
- Hints and Explanations
- Chapter 3: Business Environment
- Chapter 4: Planning
- Chapter 5: Organizing
-
Chapter 6: Staffing
- Chapter at a Glance
- Introduction
- Importance of Staffing
- Human Resource Planning (HRP)
- Staffing Process
- Aspects of Staffing
- Recruitment
- Selection
- Training
- Training, Development and Education
- On-the-Job Training (OJT)
- Off-the-Job Training
- Key Concepts
- Test Your Knowledge
- Answer Key
- Hints and Explanations
- Chapter 7: Directing
- Chapter 8: Controlling
-
Chapter 9: Financial Management
- Chapter at a Glance
- Introduction
- Role of Financial Management
- Overview of Key Financial Management Functions
- Financial Planning
- Components of a Financial Plan
- Long-Term and Short-Term Financial Planning
- Financial Statements and Analysis
- Overview of Financial Statements
- Interpretation of Financial Statements
- Time Value of Money
- Capital Budgeting
- Cost of Capital
- Dividend Decisions
- Capital Structure
- Fixed Capital
- Managing Fixed Capital
- Working Capital
- Financial Markets and Institutions
- Key Concepts
- Test Your Knowledge
- Answer Key
- Hints and Explanations
-
Chapter 10: Financial Markets
- Chapter at a Glance
- Introduction
- Key Components of Financial Markets
- Functions of Financial Markets
- Market Participants
- Market Dynamics
- Money Market
- Capital Market
- Difference Between Capital Market and Money Market
- Primary Market
- Secondary Market
- Stock Exchange
- National Stock Exchange (NSE)
- Bombay Stock Exchange (BSE)
- Securities and Exchange Board of India (SEBI)
- Key Concepts
- Test Your Knowledge
- Answer Key
- Hints and Explanations
-
Chapter 11: Marketing
- Chapter at a Glance
- Introduction
- Features of Marketing
- What Can Be Marketed?
- Difference Between Selling and Marketing
- Marketing Management Philosophies
- Functions of Marketing
- Role of Marketing
- Marketing Mix
- Products
- Classification of Products
- Branding
- Packaging
- Labelling
- Pricing
- Physical Distribution
- Advertising
- Personal Selling
- Sales Promotion
- Public Relations
- Key Concepts
- Test Your Knowledge
- Answer Key
- Hints and Explanations
-
Chapter 12: Consumer Protection
- Chapter at a Glance
- Introduction
- Importance of Consumer Protection
- Consumer Rights and Responsibilities
- Legal Protection to Indian Consumers
- Consumer Protection Act,
- Consumer Protection Mechanisms
- Business Practices and Consumer Protection
- Redressal Agencies Under the Consumer Protection Act
- Key Concepts
- Test Your Knowledge
- Answer Key
- Hints and Explanations
- Chapter 13: Entrepreneurship Development
- Mock Test 1
- Mock Test 2
- Mock Test 3
- Mock Test 4
- Mock Test 5
- Copyright
Product information
- Title: NTA CUET Business Studies With Fully Solved 2023 Papers by Pearson
- Author(s):
- Release date: April 2024
- Publisher(s): Pearson India
- ISBN: 9789361594731
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