CHAPTER FOUR
Offer a GreatProduct or Service
“The man who comes up with a means for doingor producing almost anything better, faster, ormore economically has his future and his fortuneat his fingertips.”
—J. PAUL GETTY
A great product or service is the key to business success, and without it, nothing else works for very long. Fortunately, there is a simple measure that you can use to determine and predict your current and future levels of sales and profitability. It is this: Pay attention to how often your customers say, “This is a great product” or “This is a great service.” Everyone in your company should be focused on triggering this response from your customers every single day.
Focus Single-Mindedly on One Measure
This customer response, ...
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