CHAPTER 5

Play Bumper Cars

Why Agility Matters and How to Achieve It

Never be so faithful to your plan that you are unwilling to consider the unexpected. Never be so faithful to your plan that you are unwilling to entertain the improbable opportunity that comes looking for you.

—Elizabeth Warren

Let’s backtrack for a second. What exactly does growth look like for an organization? What happens when you find a strategy that works?

A lot can happen. Different facets of your organization can expand, shrink, demand attention, or lose value. Your customer base can shift from one demographic to another. Your business model may need revising. Maybe your competitors steal your ideas. Will you anticipate all of this before it happens? No, of course not. ...

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