CHAPTER 4

Double Back

From Start-Up to Grown-Up (and Back Again)

I am not a product of my circumstances. I am a product of my decisions.

—Stephen Covey

The traditional model for business growth is linear. You may think of a few friends who have joined forces to found a start-up. They gain traction in the marketplace, begin growing in size, and eventually transition to a large-scale corporation. We’ve seen this happen countless times. It’s the typical success story of many of today’s top organizations—Microsoft, Apple, Facebook, Hewlett–Packard, even Disney.

That large-scale corporation becomes our goal, a measurement of success. The tight-knit group of visionaries has taken their brainchild and expanded it to national or international stature. ...

Get No Dumbing Down now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.