Preface
No Dumbing Down™: A No-nonsense Guide for CEOs on Organization Growth is a book for a company’s senior-most leaders. It teaches you how to do a job only you can do: aligning the organization’s internal and external strategies for profitable, sustainable growth.
Why do leaders need this guidance? The problem is that too often, corporate leaders misunderstand what it takes to grow.
When most companies try to grow, they invariably emphasize on sales and increasing revenue at the expense of making sure they’ve aligned the infrastructure needed to support that expansion. The result?
Sales outpace the firm’s ability to fulfill its promises.
Suddenly, product quality drops; employees get overwhelmed by rework; missing commitments produces dissatisfied ...
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