New Sales. Simplified.

ACKNOWLEDGMENTS

I am not ashamed to have received a lot of help, encouragement, and counsel along the way, and am thankful for the opportunity to acknowledge so many who contributed to this work.

To Bob Nirkind, my acquiring editor, who not only recruited me into the world of authorship but has been an invaluable source of guidance, wisdom, and support throughout the project. Thanks to Bob and the wonderful team at AMACOM for a great experience.

To my loving mom, wise dad, and sweet stepmom, thank you for a lifetime of cheering from the sidelines and the constant blessing of your encouragement. And an extra nod to my father for generously sharing his immeasurable sales acumen over the years. To Ed Davidheiser for old-school counsel and legendary ...