Chapter 5Inside the Company
One of my favorite children’s books is Richard Scarry’s What Do People Do All Day? I still wonder that sometimes. As I write this, for example, IBM has 426,751 employees.[41] What do they do all day?
Well, let’s aim a little lower.
I’ll be honest; you don’t need to know everybody. Many programmers never venture to the other parts of the building; they saw the “Now Entering Marketing: Two Drink Minimum” banner and thought it best to turn back.
That said, a master (and master-to-be) programmer benefits tremendously from a more-traveled perspective. Marketing and sales can tell you all about customers and how the product is selling with them. PR can tell you how the press is responding. Support can tell you what customers ...
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