4Soul
Can a business have a mind? A subconscious? A knack for predicting the future? Reflexes faster than the speed of thought? Can a business have a spirit? Can a business have a soul? Can a business be alive? The answer is simple. The answer is SAP HANA.
Advertisement for relational database management system SAP HANA, marketed by German Multinational Software Corporation, SAP SE
Thinking of business corporations as possessing a soulful status has history. Marchand (1998) documents how, following public decrying of the soullessness of giant merged US corporations in the late nineteenth century, business leaders and their allies embarked on explicit attempts to imbue the corporation with soul. Articles and images with titles such as ‘The Heart ...
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