CHAPTER 17

Negotiation is a Mirror

THE mirror reflects perceived reality; it is a powerful tool that can be used either for deception or mental seduction. What you display in terms of self-assurance, inner status, and authority reflects in the actions of your counterpart and ultimately affects their willingness to cooperate with you.

The traditional approach to negotiation revolves around the use of tactics and power plays against the other party. However, it neglects the importance of self-management with the aim of creating attachment and bonding, the critical elements on the path to reaching real and long- lasting agreements. You need to abandon the short-sighted focus on technical execution alone, and instead focus on the interplay between ...

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