CHAPTER 14

Beyond Mars and Venus: Gender and Negotiations

THE aim of profiling is to gather information that will allow you to understand the individual characteristics of the person you will be dealing with, such as personality, intercultural exposure, life experiences and business acumen, which all have an impact on the negotiation process. One of the key differentiating factors and sources of diversity is gender; hence, it is helpful to know what the distinguishing characteristics of female and male negotiators are. This chapter is not a gender manifesto, but rather a compilation of certain behavioral patterns that may impact the negotiation power of both men and women. Although some may seem prevalent for one sex than the other, it is not ...

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