Ego-tiation is the New Negotiation
NEGOTIATION is a fairly formalized process between two parties trying to find an agreement regarding the distribution of a limited resource. This sounds reasonably straightforward, doesn’t it? Why then is there so much commotion around the whole concept? Why do so many people feel stressed about negotiating and seek training, assistance, and guidance (judging by the volume of academic literature in the field and numerous number one bestsellers sold in millions of copies all over the world)? Moreover, why do so many negotiations go astray, leaving the participants with crumbs instead of the actual cake they were hoping to share?
These were the questions that incessantly lit up in my head during the ...
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