Many books have been written about negotiating. Negotiate to Win is about how to negotiate. Its purpose is to make you a better negotiator, as quickly and painlessly as possible. If you’re a beginner, it will show you, step by step, how to negotiate with confidence and skill. If you’re more experienced, it will help you become a better negotiator than you ever imagined.
Here’s the plan. When you boil down all the bromides, clichés, theories, and folklore about negotiating, you wind up with a handful of techniques that actually work. Those techniques—the 21 Rules of Negotiating—are the heart and soul of Negotiate to Win and the focus of each of its three parts. Part One gets you ready for the Rules, Part Two gives you the Rules, ...
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