Can Dinosaurs Dance?
The rise of nimble Asian competitors and the accelerating pace of technological innovation are putting established companies in a double bind. For the storied multinational giants of the rich world, this is a battle for survival. Some of the dinosaurs of the old economy will fall by the wayside, but others may yet adapt and flourish. Some such firms are fighting the forces of change, but others making everything from consumer products and cars to colas are frantically figuring out the new tools and rules of global innovation.
The best of the breed are finding ways to turn the disruptive forces to their advantage. Some are experimenting with reverse innovation, through which Western firms bring innovations developed in ...
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