CHAPTER 3

Raising the Money

Moving beyond the sheltering-in-place at home gigs of Chapter 1, and the side hustles outside the home that required little of your own money to get started, in Chapter 2, we turned to the larger and more sophisticated business ventures. Chapter 3 explains how you raise the funds to start your own business. We covered business planning, so the Business Plan is the starting point because in it you have determined how much cash to start your business, and how much additional cash going forward will be needed to run the ongoing business. The next chapter, Chapter 4, will give you the guidance for running that business, but first things first.

Cash is the lifeblood of any business, for without it, the business is insolvent ...

Get Navigating the New Normal now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.