Preface: Analytics + Storytelling = Influence

The two core skills required to thrive in the knowledge economy are analytics and storytelling. I wrote this book to explain how important and yet straightforward it is to combine these two skills. And to show how impactful and influential you can be if you can successfully weave narratives that are data-driven by design.

It is my intention that Narrative by Numbers should be instructive, entertaining, and at the same time intensely practical. While the rules and guidance contained in these pages could never hope to be definitive and would never pretend to be so, my aspiration is that those charged with being data-driven storytellers are likely to exceed their peers’ and bosses’ expectations if they ...

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