3Find and Use Only Relevant Data
When we know why we do what we do, everything else falls into place.
Simon Sinek (2011), Start with Why
Wading Through the Smog
The bigness of Big Data can be intimidating. Many storytellers don’t know where to start in their quest to track down the relevant corner of Big Data – what I call little big data – which will prove most fruitful in building an evidence-based narrative. They can’t see the forest for the trees.
I well remember the difficulties one of my data analytics teams had to overcome some years ago in building the right search strings to harvest news and social media conversations about Tide washing powder and laundry liquid. Now Tide is the number one laundry brand in the U.S., but it’s also ...
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