Multicultural Behavior and Global Business Environments

Introduction

Multicultural behavior as an aspect of business holds special interest for employers and employees around the world. The magnitude of competitive international enterprises makes it imperative that producers and consumers develop multicultural behavioral skills to deal with today’s culturally diverse global market. Cultural diversity must be viewed as a reality in international business operations. Multicultural behavior is a phenomenon associated with accelerated novelty and creating cultural synergy. It stands alone in its concern with contentious problems such as ethnicity, race, gender, color, and religious faiths. In multinational environments, the most problematic issue is the friction generated by organizational and operational ...