Preface

I took a break. It was a week away from my consulting business where I hoped to get some much-needed rest. I was sitting on the fishing pier in Cocoa Beach, watching the locals cast their lines out into the channel and waving to the sport fishing boats headed off-shore. There was an older man next to me on the pier who had laid his rod down on the ground. It just looked like he wasn’t having a good day.

“Nothing biting today?” I asked.

“Not unless you’ve got one of those hundred-thousand-dollar fishing rigs,” he answered, pointing to one of the fishing boats headed out of the channel towards the blue water. I could feel his pain and offered, “Yeah, but the difference is, when you catch a fish it only costs you for the bait.” “He has to ...

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